The Beam Experience at Rockefeller Center’s Top of the Rock is Open!
The new interactive experience called “The Beam” at Rockefeller Center’s Top of the Rock is open to the public. The Beam recreates the famous 1932 photo “Lunch Atop a Skyscraper,” depicting 11 ironworkers sitting on a steel beam eating lunch high above Manhattan while 30 Rockefeller Plaza was under construction. Visitors sit strapped onto a steel beam replica with a seatbelt on the 69th floor, lifted 12 ft. above the Observation Deck platform and rotated 180-degrees offering spectacular views of the city. MDA served as Architect of Record on this thrilling project.
Commercial to Residential Property Conversion in New York City: Financial and Design Feasibility Overview
Commercial tenants currently only use approximately 50% of their offices. Companies are either shrinking their space or not renewing their leases. To make matters worse, prior to the pandemic, many owners of older, mortgage-free office buildings took out loans...
MDA is One of the Nation’s Largest Workplace Interior Architecture Firms
Montroy DeMarco Architecture LLP is one of the Nation's Largest Workplace Interior and Interior Fitout Architecture and Architecture Engineering (AE) Firms! Check out Building Design+Construction Magazine's Annual 2024 Giants 400 Report....
Top of the Rock Redevelopment – AISC 2025 IDEAS² Award Winner for Excellence in Adaptive Reuse
The idea of installing attractions at the top of a 90-year-old urban icon is enough to make anyone’s stomach drop, but the team behind New York City’s Top of the Rock Redevelopment pulled it off (at a hugely complex and challenging jobsite, no less). Some...