The Beam Experience at Rockefeller Center’s Top of the Rock is Open!
The new interactive experience called “The Beam” at Rockefeller Center’s Top of the Rock is open to the public. The Beam recreates the famous 1932 photo “Lunch Atop a Skyscraper,” depicting 11 ironworkers sitting on a steel beam eating lunch high above Manhattan while 30 Rockefeller Plaza was under construction. Visitors sit strapped onto a steel beam replica with a seatbelt on the 69th floor, lifted 12 ft. above the Observation Deck platform and rotated 180-degrees offering spectacular views of the city. MDA served as Architect of Record on this thrilling project.
MADGI Team Celebrates Completion of Top of the Rock Revitalization
The Montroy Andersen DeMarco Team celebrated the completion of the Top of the Rock revitalization by riding the new open-air attractions, The Beam and Skylift, and taking in the breathtaking 360-degree panoramic views of New York City. It's an honor to be a part of...
Vibrant Emotional Health Offices – New York City
Montroy Andersen DeMarco designed Vibrant Emotional Health’s NYC headquarters with open, airy spaces, wellness-focused elements, greenery, and sound privacy features, accommodating a hybrid work environment post-2020.Designed by Montroy Andersen DeMarco,...
MADGI and THG Creative Complete Skylift, a Moving Observation Platform at 30 Rockefeller Plaza
Most observation decks in New York City are wrapped in ceiling-height extensions or are formed by all-glass extensions protruding from shiny new skyscrapers, Skylift, the new lookout venue at 30 Rockefeller Plaza, required a different approach given the...