Silver Star Motors’ new pre-owned Mercedes-Benz dealership is located within The Silver Star, a new 85-unit, luxury rental apartment high-rise, mixed-use retail/residential tower.  Montroy DeMarco Architecture, LLP served as the Design Architect for the entire residential building and new car dealership located at 36th Street and Northern Boulevard in Long Island City.  MDALLP had the privilege to work with Silver Star Motors in developing and designing the 135,000 SF mixed-use building.  The Silver Star Motor Mercedes-Benz showroom, storage and maintenance center occupies the first two floors.  The dealership is seamlessly incorporated into the modern architectural design of the overall tower.  The 41,300 SF showroom is a modern, open space, fitting with Mercedes-Benz’s industrial aesthetic and design guidelines.  Expansive windows on the first and second floors give the dealership a strong street presence in the area with high vehicular and pedestrian traffic.  The first floor houses the showroom, a coffee station, desks for sales associates and behind a vertical lift garage door is an internal vehicle and parking area.  An architectural stair with glass treads leads to the mezzanine-level executive offices and conference room.  A car ramp connects the well-lit floors.  The design team selected high-bay LED pendant fixtures that fit in the style of the space and the Mercedes standards, but still have the required power and color spectrum to properly serve the retail purpose of the facility.  The mezzanine features balcony-type walkway that overlooks the sales floor.  The second floor is a parking area for employees and additional car storage space for the showroom.

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Size: 135,000 SF Mixed-Use Building, 41,300 SF Car Dealerrship
Owner: Silver Star
Role: Architect and Designer
Services: Architectural Design, New Mixed-Use Building