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Firstborn is a digital agency headquartered in New York City. We provided architectural and interior design services for the complete gut and build for this 30,000 square foot office at 32 Avenue of the Americas in Tribeca. Firstborn is a multiplatform agency, creating websites, online ads, viral campaigns, digital applications, 3D models, HD video, and interactive installations to name a few.

The design of the space, with soaring 15’ to 18’ ceiling heights, is characterized by a mix of work and play. The loft aesthetic contains formal conference rooms, featuring double glazed ionized glass; with large open gathering areas including a full service bar, game room, green screen room and employee lounge. IdeaPaint, a white-board paint, was used to transform a majority of the walls into high-performance dry-erase surface allowing for almost any space to be used for breakout and brainstorming sessions. The addition of multiple audio visual connections with video conferencing furthers builds upon this capability.


Size: 30,000 SF
Industry: Digital Marketing
Role: Interior Architectural Design